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BUY-ology: Understanding the Psychology Behind Buyer Behavior to Close More Deals with Cheri Tree
Many entrepreneurs and business owners struggle with sales because they’ve bought into the myth that it’s all about numbers and grinding through rejection. This couldn’t be further from the truth. Effective selling is about understanding your customer’s needs, communicating in their language, and providing genuine value.
Cheri Tree is a renowned sales and influence expert, speaker, and author. As the founder of Codebreaker Technologies, she has cracked the code on what makes people say “yes” versus “no” in the sales process, helping clients dramatically increase their sales and profitability. Cheri is committed to transforming the way the world thinks about sales, equipping entrepreneurs with the tools and strategies they need to become millionaires and make a lasting impact.
In this episode, Daniel and Cheri discuss why many people struggle with sales, Cheri’s BANK methodology to help entrepreneurs align their communication style with their customers’ unique personality types, the importance of emotional intelligence and powerful communication in building your customer’s trust, what having financial independence means and requires, the merits of working hard and smart, and more. Tune in to learn more about Cheri’s free personality assessment and resources to improve sales and communication skills.
“There is a purpose for you in this lifetime that only you can achieve. So have the courage to get back up and go after it, because God is going to open the path. When you can't see it, that's when you have to have more faith than fear.” —Cheri Tree
Episode Highlights
- 01:41 Sales is About Influence
- 08:03 What Financial Independence Means and Requires
- 11:58 How to Increase Sales Success Rate
- 18:45 Using Personality Types to Increase Sales Potential
- 23:26 Cracking the Code to Buyer Behavior
- 28:03 Personality Assessment and Its Impact on Sales and Relationships
- 33:16 Sales, Marketing, and Personal Development
Resources:
Freebies
- Go to danielgomezglobal.com to get your FREE assessment of your business and set up your free 45-minute discovery session
NEW BOOK by Daniel!!
- Get Your Autographed Copy
The Makings of a Millionaire Mind
Course
⭐ Freebies
- Get daily millionaire affirmations from Daniel Gomez.
Just text “MILLIONAIRE” to 210-942-5059
🌐Events
- Join The Xcelerator Business Summit: Xcelerator Business Summit 2024 Tickets, Thu, Oct 3, 2024 at 8:00 AM | Eventbrite
🌐Get a FREE personality assessment in 90 seconds + a bunch of awesome resources from Cheri:
Connect with Cheri:
When Founder and CEO Cheri Tree started her first business as a financial advisor, she struggled to make sales. In fact, the first year, she made an income of only $700! For the next five years, she studied everything she could to become successful. She read great books, listened to audio programs, attended seminars, and even hired coaches, investing thousands of dollars financed by her credit cards to be successful. Unfortunately, her income peaked at $72,000 and didn’t come close to the 6-figure income she was desperately pursuing, and yet she was devoting almost every minute of her time to her business.
Cheri found herself completely disillusioned by the proverbial “sales is a numbers game” message and realized that she was being led to believe one of the greatest myths in sales when she was told that “in order to get more Yes’s, you have to get more No’s.” This is when Cheri woke up to the reality that this just wasn’t true! The truth, she realized, was that in order to get more Yes’s, you have to get more Yes’s, not more No’s! This thought process led Cheri down a path that ended up changing her entire world.
In an effort to build a thriving small business without working herself to death, Cheri decided to learn everything she could about closing sales and she discovered that in fact, sales was not a numbers game, it was a people game! This discovery shifted her focus from sales, to people, including learning several personality typing systems. Cheri found personality science compelling, but difficult to apply to the sales process.
Quotes:
02:16 “The biggest mistake that I see entrepreneurs make in business owners is they go from being the lawnmower guy to opening a lawnmower business, and they don’t know how to sell… If you’re in business, you’re in sales.” –Daniel Gomez
03:30 “Replace the word ‘sales’ with ‘influence’. If you represent a product, a service, a business opportunity, and you know that you’re impacting and improving your customers’ lives, the only failure is the failure to close the sale.” —Cheri Tree
05:25 “It stems back to either they’ve had a bad experience for sales equals manipulation and trying to get somebody to do something they don’t want to do. And so we don’t want to stereotype that. Emotional intelligence matters. Make people matter.” —Cheri Tree
14:54 “Customers are not going to stick around when you’re not speaking their language.” —Daniel Gomez
15:10 “Sales is not a numbers game, it’s a people game. And if you can learn to play the people game, you could win the game.” —Cheri Tree
21:08 “Why do you want to rise and grind when you can arise and shine?” —Daniel Gomez
21:49 “Selling is a transfer of trust and when they can trust you, that’s when they start doing business with you. But the only way they trust you is when they can hear your heart.” —Daniel Gomez
23:32 “There is merit in working hard… but you don’t need to work like a crazy person to do it.” —Cheri Tree
33:34 “The podcast unlocks the brain, but it’s the event that brings a transformation because you’re actually touching the energy.” —Daniel Gomez
38:27 “There is a purpose for you in this lifetime that only you can achieve. So have the courage to get back up and go after it, because God is going to open the path. When you can’t see it, that’s when you have to have more faith than fear.” —Cheri Tree
