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The Truth About Sales: Why Helping People Is the Ultimate Business Skill with Johnny-Juan Ortiz
Sales gets a bad rap. For many, it feels pushy, sleazy, or manipulative. But what if the truth is the opposite? Real sales is truly about helping someone solve a problem, and the ability to sell is the very skill that keeps doors open, businesses alive, and families thriving.
Starting in straight commission sales at 19, Johnny-Juan Ortiz built over three decades of experience where every paycheck depended on his ability to believe in himself first. That journey shaped him into a respected business coach and speaker who now teaches entrepreneurs, leaders, and professionals that selling the right way is service, strategy, and love in action.
In this episode, Daniel and Johnny break down why sales is life, how rejection can turn into resilience, the danger of trying to “go it alone,” and why investing in yourself pays the highest dividends. Get ready to rethink sales, money, mentorship, and the basics of building a phenomenal life, all through stories that hit close to home.
"Sales is not something that we do to someone. When done right, sales is fun, sales when done right is service, sales when done right is service, sales when done right is love. It's something we do for someone." —Johnny-Juan Ortiz
Episode Highlights:
- 02:32 Life is Sales: Everyone is in the Game
- 06:21 Sales Has a Bad Rap: Sales Mindset Shift
- 11:05 Entrepreneur’s Illusion: One Investment Isn’t Enough
- 16:48 You Need a Team
- 19:56 Back to Basics: Sales and Leadership Keys
- 23:26 Selling is Helping: Shift Your Perspective
- 27:33 Keep It Simple
- 34:14 Identify Enemies to Success
Resources:
🌐Freebies
- Go to danielgomezglobal.com to get your FREE assessment of your business and set up your free 45-minute discovery session
- Get daily millionaire affirmations from Daniel Gomez.
Just text “MILLIONAIRE” to 210-942-5059
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🌐Course and Events
- Sign Up for The Makings of a Millionaire Mind Mastermind
- Join the Live Bootcamp
- Join the Sticker Shock Speaking Academy with Daniel Gomez
- Become a paid speaker, publish your book, or launch a podcast. We can help you! Give us a call: 210-663-5954
Connect with Johnny:
Johnny-Juan Ortiz is a mortgage lending specialist, community leader, and Zig Ziglar Certified Speaker, Trainer, and Coach. A Tyler native, he began his journey at John Tyler High School and later studied Psychology, Art, and Manufacturing Graphics at Tyler Junior College before building a career in financial services. With more than seven years in mortgage lending, he has helped countless families achieve the dream of homeownership. Beyond his career, Johnny-Juan serves as President of St. Paul’s Children Services, Vice President of the Hispanic Professional Association of Tyler, and is an active leader at First Apostolic Church of Tyler. He is also a past President of Tyler Evening Toastmasters and currently leads the Tyler Rose Toasters, empowering others to find their voice. A dedicated volunteer, he lends his talents as emcee for local parades, mentor for bilingual entrepreneurs, and advocate for literacy and financial education. Above all, Johnny-Juan is devoted to his family—his wife Angie and their three children—while continuing his mission to inspire, serve, and strengthen his community.
Quotes:
02:56 “The first sale that we have to make is to ourselves. We have to be sold on our calling, our mission, what we were put on this earth to do, and do it in a way that pleases our Creator. Once you do that, you’re walking in your purpose, on purpose. And before you know it, life becomes fun.” —Johnny-Juan Ortiz
03:44 “Life is sales and sales is life. Throughout our whole life, we’re selling. The truth is this: without sales, in this world, there would be no economy.” —Daniel Gomez
05:12 “Sales is not something that we do to someone. When done right, sales is fun, sales when done right is service, sales when done right is service, sales when done right is love. It’s something we do for someone.” —Johnny-Juan Ortiz
05:47 “Sales is nothing more and nothing less than asking a series of questions in a specific sequence to uncover an underlying issue. Sales is problem-solving at the highest level. The bigger the problem you solve, the bigger the earning, and the more you earn, the more you can give.” —Johnny-Juan Ortiz
15:05 “The biggest lie we’ve been told as kids is that knowledge is power. No, it’s not. It’s the activation, the implementation, the execution of that knowledge. Over 90% of people never even take action.” —Daniel Gomez
16:49 “If you have a dream and no team, you’re going to have to give up the dream—or get a team so you can really do that as a dream team.” —Johnny-Juan Ortiz
19:16 “Before they buy any product, before they buy anything from you, they’re buying your energies; they’re buying your love. Sales is not a dirty word.” —Daniel Gomez
21:02 “Nothing happens until somebody sells somebody something.” —Johnny-Juan Ortiz
22:16 “If you’ll lean into what you’re good at, the why will come and find you. Your purpose will be uncovered.” —Johnny-Juan Ortiz
28:16 “Complexity is the enemy of execution.” —Johnny-Juan Orti
29:57 “Comparison is the thief of joy. You only have one fingerprint. There’s only one you.” —Johnny-Juan Ortiz
35:19 “A diamond isn’t a diamond unless it’s refined.”—Daniel Gomez
