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Leadership Elevated: 3 Strategies for Continuous Improvement as a Leader with Ed Roberts

The leadership journey is not about attaining a destination but about embracing the continuous process of growth and transformation. As leaders navigate through this dynamic landscape, they encounter opportunities to refine their skills, cultivate resilience, and foster a sense of purpose within themselves and those they lead.

This week, Daniel interviews Ed Roberts, the COO of Bozard Ford Lincoln. Ed started his career in humble beginnings as one of the company’s early employees. By setting ambitious yet achievable goals and consistently reevaluating expectations, he helped expand the dealership into the country’s largest and highest-performing Ford store. His story of perseverance in the face of challenges and commitment to ongoing personal and organizational growth continues to inspire others to push beyond perceived limitations.

Daniel and Ed cover practical leadership strategies proven in the real world. Listen in as they talk about growing through adversity, setting clear expectations for your team and revisiting them regularly, coaching for improvement versus punishment, how assuming less and communicating more can help drive commitment and progress, and techniques for having difficult yet constructive conversations. 

“All those obstacles make us who we are. It's how we overcome them that defines what we can be.” Ed Roberts

Episode Highlights
  • 01:53 Breaking Down Goals
  • 05:56 Growing in Leadership
  • 10:07 Better Approach Than Punishing Mistakes
  • 13:29 Assuming Less and Communicating More
  • 18:07 Understanding Urgency and Motivation
  • 25:24 Define Oneself Through Personal Stories


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Connect with Ed:

Ed Roberts is a seasoned automotive industry leader with an unwavering commitment to excellence and a passion for challenging the status quo. His rise from humble beginnings to Chief Operations Officer at Bozard Ford Lincoln is a testament to his determination and perseverance. Over his 30-year career, Ed has earned recognition for his innovative thinking and leadership acumen. His book, “Mile One: An Endless Journey to Effective Leadership,” shares his insights and strategies for becoming an effective leader. Through his continuous pursuit of excellence, Ed invites others to join him on an endless journey of growth and self-discovery.


03:58 “One of the toughest things in life is to get started. It’s tough for us to see something that is not there yet.” —Ed Roberts  

04:45 “It’s never about what we did yesterday. It’s always about what we’re doing today.” —Ed Roberts

05:53 “We can’t lean back on what we’ve done, because what we’ve done doesn’t get us there. We have to keep trying to get better every single day.” —Ed Roberts

08:22 “In order for anything good to happen, you got to be able to embrace and handle and conquer the tough conversations because nobody grows by just being accepted. We all have the opportunity to grow and sometimes, it takes tough conversations to get there.” —Ed Roberts

15:08 “Being human, we’re going to draw conclusions in our mind. But we do it too often. It really takes a lot of intentionality to assume less. If we assume less and communicate more, we all win.” —Ed Roberts

25:13 “Shift your mindset from the things that you can’t do to the things that you can do. And when we do that, there’s no limit to what we can do.” —Ed Roberts

28:09 “All those obstacles make us who we are. It’s how we overcome them that defines what we can be.” Ed Roberts

Contact Ed: