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What Makes an Empowered Woman Entrepreneur? with Lisa Gener

For many women, entrepreneurship is the way to make their mark in the world. But it’s not always easy. As a woman-owned company in a male-dominated industry— we know how hard it can be to feel supported, especially when you’re just starting out.

So, what makes an empowered woman entrepreneur? The answer is simple: She knows that every time someone tells her “no” or calls her crazy for trying something new, it makes her stronger and more determined than ever before! But there’s more to it. 

In this episode, Daniel and Lisa Gener, the CEO of Sales Engeneuity, talk about the characteristics, values, and habits of an empowered woman entrepreneur. They also talk about how entrepreneurs can make sure they have all they need to succeed, how to attract our ideal clients, how to get to a higher level of success, and what difference effort can make on our results. Join in!

“Those little micro-moments that we reward ourselves are a game-changer. The more that you do it, the faster that you grow, the higher that you scale, the more you're embodying that of a successful minded individual.” -Lisa Gener

Episode Highlights
  • 02:20 From Corporate to Entrepreneurship
  • 06:09 Sign Up for Failure
  • 08:57 2 Character Traits Every Empowered Woman Has
  • 13:45 3 Things an Entrepreneur Needs 
  • 17:55 Raise Your Frequency
  • 22:46 Attract Your Ideal Clients
  • 25:47 Enter Bigger Rooms
  • 30:54 Work and Effort Matters
  • 35:28 Ask for Help






Connect with Lisa:

Lisa Gener is an accomplished Digital Advertising Strategist who contributes 17 years of retail automotive marketing and management expertise. Lisa’s success and experience have evolved through working in all aspects of Automotive initiatives including Dealer Profitability, Digital Advertising, Employee / Customer Experience, Engagement, Advocacy, and Customer Loyalty. Lisa’s focus is on implementing transparent digital technologies and e-commerce processes while educating dealer operators through a deeper understanding of digital advertising, best practices, and attribution correlation. Lisa is hyper dealer-centric and her mission is to implement front-line technologies and solutions that eliminate wasted spend and increase net profit.


06:32 “In that place of failure, there is disempowerment. The journey of disempowerment to realigning and being empowered, that is in itself a spectacular place to be.” -Lisa Gener 

12:48 “Embrace the ‘no’, because you’re that much closer to ‘yes’.” -Daniel Gomez

13:06 “You can’t lose with tenacity and you can’t lose with resilience. But you give yourself that day of grief.” -Daniel Gomez

15:06 “There’s a lot of comparison happening these days, especially with social media. And it’s all about just coming back to yourself.” -Lisa Gener

16:08 “If you don’t have any fear, you’re not growing.” -Daniel Gomez 

17:11 “If people are criticizing you, you’re winning. So embrace the criticism.” -Daniel Gomez 

23:29 “Who you want to attract comes back to your daily habits and your daily thought patterns.” -Lisa Gener

26:47 “You have to put yourself in bigger rooms because in bigger rooms are bigger people that give you bigger opportunities.” -Daniel Gomez

29:27 “Those little micro-moments that we reward ourselves are a game-changer. The more that you do it, the faster that you grow, the higher that you scale, the more you’re embodying that of a successful minded individual.”  -Lisa Gener

31:45 “A lot of times we put others on a pedestal. But there is no pedestal. They’ve just done the work and they’ve made the effort.” -Lisa Gener