Why Not You? The Secret to Achieving Extraordinary Success Later in Life with Terry Yoffe
June 30, 2024
Outgrow Your Comfort Zone: Why You Need to Put Yourself in Bigger Circles with Brian Wright
July 21, 2024
Mining Metrics: Digitizing a Business for Dramatic Financial Turnaround with Martha Razo
Are profits plateauing while expenses eat away at your bottom line? Data holds the key to reversing this troubling trend.
Data allows businesses to understand customer needs, maximize effectiveness, and adapt nimbly to market changes. It serves as the foundation for evidence-based strategies that separate high-performing organizations from the rest.
Martha Razo is a serial entrepreneur and data analyst who transformed her family’s pallet business through rigorous data collection and insights. By tracking key metrics over time, she identified inefficiencies and areas for improvement, allowing the company to optimize operations and increase profits under her strategic guidance.
Get your seat at the table as Daniel and Martha share strategies to improve cash flow, optimize operations, foster strong client relationships, and identify inefficiencies. Listen in as they discuss financial forensics techniques that identify leaks in your labor costs and maintenance expenses, how to optimize processes, cut unnecessary spending and supercharge production for increased earnings, and more.
“It does not matter how much money you bring in, it's your profits that matter.” —Martha Razo
Episode Highlights
- 01:41 Relationships Before Business
- 06:52 Common Struggles for Small Businesses
- 11:00 The Importance of Delegation
- 16:32 Work and Family Dynamics
- 21:43 Business Growth Strategies
- 25:56 Profit Margins and Cost Management
- 31:52 The Importance of Numbers in Business
- 35:37 The Xcelerator Business Summit
Resources:
Freebies
- Go to danielgomezglobal.com to get your FREE assessment of your business and set up your free 45-minute discovery session
NEW BOOK by Daniel!!
- Get Your Autographed Copy
The Makings of a Millionaire Mind
Course
⭐ Freebies
- Get daily millionaire affirmations from Daniel Gomez.
Just text “MILLIONAIRE” to 210-942-5059
🌐Events
Join The Xcelerator Business Summit: Xcelerator Business Summit 2024 Tickets, Thu, Oct 3, 2024 at 8:00 AM | Eventbrite
Connect with Martha:
Martha Razo is a business consultant, mathematician, engineer, philanthropist, entrepreneur, author, CEO of Guero’s Pallets, and co-founder of SOLiX Business Services. Martha has a Bachelor’s and a Master’s from the Illinois Institute of Technology in Applied Mathematics and is pursuing her Ph.D. in Industrial Engineering at the University of Illinois at Chicago with a focus on data and process mining.
Martha is a business and numbers expert. She has used her master’s degree in applied mathematics, along with ten years of business experience, to build a national, multi-million-dollar company. Her experience as a business owner and consultant ranges from restaurants to properties to manufacturing and spans clients throughout the nation.
Martha has been featured on Univision, Yahoo Finance, Benzinga, CBS News, Market Watch, and Chicago Tribune.
Quotes:
03:14 “The essence of business is about making profits.” —Martha Razo
04:35 “The word serve, sometimes, is overused. Serve does not mean free.” —Daniel Gomez
05:06 “You cannot serve others if you have not served yourself and your family. That’s where everyone should focus on before they even open up a business.” —Martha Razo
08:11 “Business owners don’t sit down to look at their numbers and see where there’s leakage of money. They ignore it until it becomes a big problem.” —Martha Razo
13:04 “If you’re serious about growing and scaling, you have to start delegating. If you’re trying to control everything in your business, it’s never gonna grow.” —Daniel Gomez
25:33 “It does not matter how much money you bring in, it’s your profits that matter.” —Martha Razo
29:43 “If you start looking at your numbers, you realize that there is something bad going on.” —Martha Razo
30:13 “You want to have consistency in your expenses. You don’t want surprises.” —Martha Razo
34:16 “Your client is the one bringing food to your table so treat them with the highest respect… You need to keep that relationship alive, not just transactional.” —Martha Razo
