If you’re feeling weighed down by regret, shame, or the quiet ache of loneliness, you’re not alone and you don’t have to carry it by yourself. Sometimes life’s hardest moments leave us questioning our worth or wondering if things can really change. But there’s hope, and it starts with a little kindness toward yourself and the courage to believe you’re meant for more.
Sue’s story is a gentle reminder that healing is possible, even when the past feels heavy. She’s walked through deep pain and self-doubt, yet found her way to purpose and peace by learning to forgive, speak gentle truths over her life, and open her heart to new beginnings.
This episode dives into finding purpose, breaking free from shame, the power of forgiveness, and how your words can shape your future—plus honest advice for business, faith, and personal growth.
“You are important, you are valued, you are worthy. God created YOU with a specific plan and purpose for your life. And in order to get the best out of that, do the work, do what you need to do. Remember that you are a child of God, that you're forgiven.” —Sue Fries
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Nationally recognized as “The Termite Lady,” Sue Fries is an award-winning business leader, author, and broadcaster who has pioneered eco-friendly pest control solutions since 1980. As CEO of Ecola Termite and Pest Control, she has guided the company to national prominence while championing healthier, toxin-reducing methods inspired by her son’s battle with chronic asthma. A sought-after motivational speaker and host of The Sue Fries Show on the Salem Christian Network, Sue empowers audiences with practical wisdom on business, faith, and personal growth. Her book, Learning to Breathe, chronicles her family’s journey toward clean indoor air and has been honored at international book festivals. Beyond her professional achievements, Sue is an accomplished dancer, entertainer, and above all, a devoted mother and grandmother.
Quotes:
02:50 “Seek to understand more than to be understood.” —Sue Fries
02:53 “Return on investment is important in all aspects: personal relationships, relationships in business, and finances. Make sure you’re checking your finances, to make sure that you’re doing what you need to be doing when you need to be doing it.” —Sue Fries
04:53 “When somebody wants to be understood, they have the need to want to be right or to be heard. And a lot of times, that can come from insecurities or trust issues.” —Daniel Gomez
08:08 “We wanted to be better, so we strive for excellence.” —Sue Fries
09:17 “People need to know that their life has meaning. Their life has purpose.” —Daniel Gomez
09:30 “Our lessons prepare us for our next assignment.” —Sue Fries
09:37 “We create belief systems in our own minds, and those records that we play in our heads cost us our greatness.” —Sue Fries
11:16 “Our words can determine our destiny just by what we speak over ourselves and others. So we need to be careful, guard our mouths and watch our tongues, and make sure that what we’re speaking is what we want to have come to us.” —Sue Fries
12:42 “You’ve got to start speaking victory over yourself. Don’t speak for victory; speak from a place of victory.” —Daniel Gomez
15:42 “If you speak junk, you’re gonna get junk into your life. If you speak gold, you’re gonna get gold into your life.” —Daniel Gomez
24:11 “You’re not going to get the full grace and mercy of forgiveness for yourself if you don’t forgive others.” —Sue Fries
27:10 “When you forgive, you set the prisoner free, and then you realize— all along, that prisoner was YOU.” —Daniel Gomez
31:24 “You are important, you are valued, you are worthy. God created YOU with a specific plan and purpose for your life. And in order to get the best out of that, do the work, do what you need to do. Remember that you are a child of God, that you’re forgiven.” —Sue Fries