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The Secret Formula to Networking— How to Lead Discussions That Deliver Value with Marc Ebinger

Networking is one of the most effective ways for professionals to grow their careers and businesses in today’s connected world. Beyond just exchanging business cards, true networking is about building genuine relationships by helping others first and foremost.  

This week, we are joined by Marc Ebinger, the Founder of Crukus and Host of “Let’s Talk Business. Through his involvement in various organizations, Marc has perfected a formula for effectively helping others grow their networks and significantly impact their businesses while enjoying the rewards of strong relationships.

This week’s episode offers invaluable insights on networking, mindset shifts, and overcoming challenges on the journey to success. Listen in as Daniel and Marc share how focusing on others’ needs builds rapport, what it takes to transition from an employee identity, why is it sometimes necessary to change one’s circle of influence, and what opportunities can arise when we help others achieve their goals.

“If you're going to be an entrepreneur, that's in the definition— risk-taking, pivoting, and problem-solving.” —Marc Ebinger

Episode Highlights
  • 01:39 The Formula for Networking 
  • 06:51 The Secret Ingredient to Great Conversations: Active Listening
  • 09:50 Overcoming Old Identities 
  • 15:23 Overcoming Challenges to Networking 
  • 18:49 Tips for Successful Networking
  • 24:23 Delivering Value That Aligns with Desired Revenue 




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Connect with Marc:

Marc Ebinger is an entrepreneur and podcast host based in San Antonio, Texas. With over 24 years of experience as a police officer, including roles as a patrolman, homicide detective, and sergeant, Marc pivoted into radio hosting and eventually founded a virtual staffing company that provides skilled remote workers to businesses. Through his staffing business and “Let’s Talk Business” podcast, Marc aims to help other entrepreneurs learn from his experiences in law enforcement, communications, and building a successful company.


03:13 “My goal is to connect the people I’m having fun with to people that they want to connect with so that they can grow their network and do more business.” —Marc Ebinger  

08:10 “The world is so fast-paced now that we’re in a hurry to get where we want to go, which causes us to be a little bit more than that listening to respond, rather than listening to understand.” —Marc Ebinger 

09:53 “When you listen to react, you miss the opportunity that’s right in front of you… When you can hear deeper, that’s where the magic happens.” —Daniel Gomez

13:17 “If you’re going to be an entrepreneur, that’s in the definition— risk-taking, pivoting, and problem-solving.” —Marc Ebinger

14:21 “If you don’t change that circle, you’re never going to become the person that you were destined to be.” —Daniel Gomez

17:08 “What you tolerate, you’re never going to change.” —Daniel Gomez 

23:02 “If you’re struggling in sales or in networking, go find somebody who’s successful at it and be a part of their sphere and figure out how can you do this. You don’t have to spend money to acquire knowledge.” —Marc Ebinger 

25:46 “The marketplace is going to reward you according to the value you deliver to it.” —Daniel Gomez