The biggest household names in the world all have one thing in common: an incredibly strong brand and a history of delivering on their promise. People are heavily influenced by brands and often make decisions based on the reputation of the brand. Therefore, by having a strong brand, we create a sense of trust, value, and congruency that can elevate our business even in competitive markets.
With that in mind, it’s important to take the time to ensure that our company’s brand is carefully crafted and expressed in a way that will continue to generate interest and engagement.
In this episode, Daniel interviews Sean Douglas, the Founder of Success Corps, a company that helps business leaders improve their positioning in the marketplace.
Listen in as they discuss what being a Category King means, how to design, launch, and dominate your own market category, the 2 most important aspects of branding, the benefits of becoming a Category King, the science behind effective marketing campaigns, the importance of congruence when you’re building your brand and how your success can increase not only your wealth, but also help you be better in your roles as leader, spouse, parent, and individual.
NEW BOOK by Daniel!!
Connect with Sean:
Sean Douglas is a U.S. Air Force Veteran, TEDx Speaker, Master Resilience Implementer & Suicide Awareness Trainer, Business Positioning Strategist, and Author. His WHY is he’s a suicide survivor who hit rock bottom with no purpose or passion. He believes we are created for a purpose, and once we unlock our true potential, we will elevate our life, which is why Sean founded The Success Corps. In a highly interactive and engaging environment, utilizing online mentoring sessions and face-to-face workshops, Sean works with entrepreneurs, speakers, and business owners to improve their positioning in the market, which increases profitability while decreasing anxiety and stress so business thrives. Sean equips clients with the tools necessary to live EPIC lives and leaves them better equipped to manage change effectively. Sean hosts the popular international live online radio show, Life Transformation Radio, heard in more than 74 countries with thousands of weekly listeners.
07:42 “Category kings frame the problem and then solve it by marketing that problem.” —Sean Douglas
10:21 “Most people know they have things they need to fix. They just avoid them and look the other way or they tolerate them. And what you tolerate, you’re never going to change.” —Daniel Gomez
16:13 “People buy their way out of problems. They don’t buy solutions.” —Sean Douglas
17:37 “Money is the byproduct of the value that you deliver.” —Daniel Gomez
18:12 “The marketplace is going to reward you according to the value you deliver to it. The more value you deliver, then the higher the return.” —Daniel Gomez
28:11 “Whatever you do, you really have to let your audience feel your love and the fact that you really care.” —Daniel Gomez
33:10 “So many people want to start off and they want to be on top right away. They don’t realize that they have to grow as an individual. [They] want to get so big, but they don’t have the capacity to handle the responsibility.” —Daniel Gomez
34:28 “Do one thing and do one thing well. Then you can start offering all your other stuff.” —Sean Douglas
46:17 “Do something legendary. If it ain’t legendary, then don’t do it.” —Sean Douglas